Blackhawks Goaltenders Choose Brown to Defend the Net

CHICAGO, IL – The evolving details of the Winter Classic continue as the NHL’s mid-season tentpole event arrives at Wrigley Field. From the first US outdoor game in 2008 when the Sabres hosted the Penguins at Rich Stadium in Buffalo, … Continue reading

Blues’ Binnington Chooses Baseball-Inspired Mask to Protect During Winter Classic Assault

CHICAGO, IL – While the Chicago Blackhawks net protectors combined to designed their gear centered on Tony Esposito and classic brown, at least one visiting goaltender will bring Cardinals legends to his Wrigley Field crease. Opting to focus on St. … Continue reading

This Season’s Winter Classic Logo; New Team Threads Unveiled

CHICAGO, IL – What has become a National Hockey League tradition began as an experiment in Buffalo on New Year’s Day in 2008 continues. On that first day of the year, the host Sabres battled the just-down-the-road Pittsburgh Penguins in … Continue reading

Logos, Jerseys, Event Stage and Entertainment – Branding a Winter Classic in the Pacific Northwest

SEATTLE, WA – An evolving process since the event’s inception in Buffalo in 2008 is the way the event is marketed. What began as a game staged in the elements has evolved into a magnificent event with a well-planned lead-up … Continue reading

Kraken Goalie Gear – More Pizzazz for the 2024 Winter Classic in Seattle

SEATTLE, WA – At an early age, there was almost something about dressing up to play sports, not just the ball cap or the jersey, but the tools of the trade that made certain positions unique. Part of it might … Continue reading

Why Seattle as Site of the 2024 NHL Winter Classic?

SEATTLE, WA – Nearly a year ago at the Winter Classic in Boston, hockey fans awaited with great anxiousness the announcement of which city would be hosting the 2024 Winter Classic. As one of the game’s tentpole events since it’s … Continue reading