SEATTLE,WA – Release the Kraken.
The Seattle Kraken released their name, logo and colors in an online presentation Thursday.
When the NHL expansion team begins play in the 2021-22 season, its colors will be deep sea navy, ice blue, shadow blue, boundless blue and red alert.
Its logo will pay homage to the Seattle Metropolitans of the Pacific Coast Hockey Association, who became the first team in the United States to win the Stanley Cup when they defeated the Montreal Canadiens in 1917, before the NHL was born.
It is an “S,” as in the Metropolitans’ logo, but with a tentacle and a red eye.
“Seattle’s a city with a deep maritime history,” general manager Ron Francis said. “I think this name embodies a connection with the sea and a curiosity of what lies beneath it. It’s a natural tie to Seattle and the Pacific Northwest.
“In theory, it reflects the power and aggression in the game of hockey. We’re hoping that’s the kind of tenacity our players show every time they take the ice. So I’m excited by it.”
Francis said NHL Seattle executives did a lot of research over 18 months, gathering about 1,200 names and 215,000 votes from fans.
“They listened to the fans,” Francis said. “They did forums. They did polls. They did events. They worked within the team and our leadership and the NHL and local artists and naming experts and historians and everybody else to kind of get where they wanted to get to and get the logo drawn up.
“At the end of the day, the Kraken consistently rose to the top.”
Francis said proceeds from merchandise sales in the first 30 days will benefit the youth of Seattle.
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