NEW YORK AND TORONTO– DoorDash is now the official on-demand delivery platform partner of the Professional Women’s Hockey League (PWHL) in Canada. The partnership comes as DoorDash Canada is uniting the PWHL with the Women’s National Basketball Association (WNBA) and Northern Super League (NSL) as the trailblazing leagues to anchor BRING IT IN: the local commerce platform’s boldest commitment yet to elevating Canadian women’s sports on a national stage.
DoorDash’s mission is to grow and empower local economies, and when it comes to sports partnerships, the mission comes to life through backing breakthrough women’s leagues in Canada — including with its new partnership with the PWHL. DoorDash Canada is the title partner of the PWHL Takeover Tour in Canada, anticipated to draw record-breaking crowds at each Canadian stop with more information coming soon.
“As proud fans and now an official sponsor of the PWHL, we’re excited about the growth of the game with tremendous fan engagement coupled with team expansions,” said Heather Cameron, Head of Brand and Creative at DoorDash Canada. “Our partnership sets the strong foundation for BRING IT IN: an unofficial alliance uniting the WNBA, NSL, and PWHL in one creative platform. It’s inspiring to be a part of the momentum in this space.”
“A lot can happen when three ambitious women’s leagues join forces with a brand like DoorDash to create new ways to connect with fans and communities,” said Amy Scheer, Executive Vice President of Business Operations, PWHL. “At the PWHL, our priority is making sure fans can see the best women’s hockey players in the world — whether they’re in the arena or tuning in from across the country — and BRING IT IN delivers on that.”
DoorDash Canada is aligning with the PWHL and debuting BRING IT IN at a time when momentum for women’s sports in Canada has never been higher. The PWHL has already surpassed one million fans in attendance, breaking multiple single-game records — including a world-record crowd of more than 21,000 in Montreal –– and will expand with two new teams in Vancouver and Seattle later this year.
The integrated platform includes a national campaign across linear television, social media, in-stadium, and in-restaurant activations engaging fans neighbourhood by neighbourhood. Learn more about BRING IT IN: https://about.doordash.com/en-ca/news/doordash-canada-debuts-bring-it-in.
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