LONDON, UK – As it stands, no NHL coverage will be shown on European television this season. The NHL has been trying over the past few years to expand its market in Europe. With many of the NHL players coming from this side of the Atlantic, and the NBA season looking in doubt – it looked like the perfect time to expand interest in Europe. However, the NHL sold the TV rights to Medge Consulting and Advisers Media International (AMI) during the summer, ending the deal with ESPN America. Medge Consulting are yet to sell on their rights to broadcasting companies, with ESPN still trying to reach a deal. However, with the NHL season starting tonight, fans in Europe will be unable to watch, despite four NHL games taking place on the continent during the opening weekend. The UK ESPN branch tweeted this morning: “We are still in discussions with the NHL in regard to screening rights in Europe. We’ll update you when we can.” NHL Chief Operating Officer John Collins, said: “Reconnecting the NHL and its many star international players with their home country fan base is the first important step in a renewed strategy for growing the game and business outside of North America. ”Working closely with Medge/AMI we will deliver more NHL games and highlights to our international fans across more platforms and devices than ever before.” However, Medge Consulting have been unable to strike a deal with any broadcasting companies, meaning no NHL coverage for not only those in Europe – but also in the Middle East and Africa. An NHL spokesman said: “We are aware and working very hard to secure a deal that will make more hockey available to more people overseas. I’m told we are close, and as soon as we can, will make announcements to let fans know where they can watch NHL hockey throughout Europe.” Rumors have been circulating over recent years about even possible expansion of the NHL to Europe. Although it seems unlikely, the NHL are passionate about improving their brand in Europe. However, fans in Europe will feel alienated if no deal is struck soon. Contact the author david.bol@prohockeynews.com
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