NEW YORK & CHICAGO – Guaranteed Rate, one of the largest retail mortgage lenders in the country, has teamed up with the National Hockey League (NHL®) to become the League’s Official Mortgage Partner as part of a U.S. partnership.
The new agreement provides Guaranteed Rate with an array of exclusive marketing rights and designations that will connect the brand with the NHL, its fans and events. The partnership begins with the 2020-21 NHL season, and fans will see the Guaranteed Rate brand displayed at marquee NHL events, including the Stanley Cup® Playoffs and Stanley Cup® Final.
“Becoming the NHL’s Official Mortgage Partner is a great opportunity for Guaranteed Rate to build upon our momentum,” said Guaranteed Rate Chief Marketing Officer Steve Moffat. “This partnership connects us with millions of hockey fans across the country to help them achieve their homeownership goals, while tapping into the amazing excitement and passion they have for the sport.”
Guaranteed Rate will also create innovative NHL content, including TV spots around Guaranteed Rate’s new “Believe You Will” campaign focusing on individuals that have achieved greatness through hard work and belief in themselves. Content will be featured across NHL and Guaranteed Rate platforms.
“We are thrilled to welcome Guaranteed Rate to the NHL family,” said Max Paulsen, NHL Director, Business Development. “Our joint partnership will introduce NHL fans to Guaranteed Rate’s rapidly growing mortgage business while extending and growing the League’s reach. We look forward to delighting and engaging fans with unique and compelling activations across our media platforms and tentpole NHL events.”
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