As per a report shared by Betway Lines, there has been an average of 1.3% decline in NHL attendance between the NHL 2013-14 season and NHL 2018-19 season. This is a seriously alarming situation for a game such as NHL (National Hockey League) as it was once a sport that had power and the jam-packed audience shouting, hooting and supporting their favorite team.
But now the audience engagement level is decreasing day by day and it is becoming really difficult to call out the attention of the audience and force them to get their butts on the seats at the hockey arenas. The audience attendance is getting lower and lower day by day and over the last few seasons, the decline has caused a stir all over.
It is time to up the game just like NBL (National Basketball League) and MBL (Major League Baseball) and draws the attention of the audience using apps.
BY USING BIG DATA TARGETED CONTENT CAN REVIVE AUDIENCE ENGAGEMENT
Recently, the NHL management has finally announced that they are going to bring Big Data to the NHL after 24 years of planning. Therefore it is estimated that by using big data, the game can become much more interesting and intuitive. The management of the NHL is planning to develop a dedicated Android as well as an iOS mobile application that would be able to provide real-time guidance to the audience, either at the arena or at home, where they can remain updated with the situation happening on the rink.
There would be behind the scene exclusive footages, exclusive interviews of their favorite players, easy to access detailed statistical data and much more. With this information, it is expected to hook the fans and bind them to their seats. The application is predicted to be a one-stop-shop solution for the game where the audience can get information regarding available parking spots or seating charting data or even the location of the nearest bathroom from their spot.
MAKING REVENUE THROUGH ADVERTISING
It is in the news that if this idea works just as it has worked for other sports than the increased fan engagement is also going to benefit the team along with their league too. With the application, NHL would be able to know about their audience, their preferences, information on the favorite players, etc. that could be shared with advertisers to strategically use.
The advertisers can easily work on their sponsorships as per the choices they received regarding the fans. This is an untapped revenue generation opportunity for NHL, where they can use the audience data collected through the mobile application from big data and share it with the advertisers. By using the data management platform, the data can be organized as per the audience’s age, gender, location, partialities, etc.
CONCLUSION
There is a lot of revenue generation opportunity for the NHL and through enhanced audience engagement, they can revive the lost attraction ice hockey is known to hold for years.
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