SEATTLE, WA – Amidst talk of a controlled environment to build the rink and event stage immersed in pacific northwest branding, newly designed logos and uniforms and the two newest NHL teams battling at this year’s edition of the NHL … Continue reading
Author Archives: Dennis Morrell
The Many Looks of T-Mobile Park in the Build-up to the 2024 Winter Classic in Seattle.
SEATTLE, WA – The build is slow, from the arrival of the refrigeration unit, to the assemble of the stage and live areas of the field, the times during the process in which the roof has been at various stages … Continue reading
“Thank Goodness for a Roof” – 2024 Winter Classic – SOLD OUT!
SEATTLE, WA – The media availability of NHL Senior Executive Vice President and Chief Content Officer Steve Mayer began in the lower box seat section behind home plate with a flurry of activity behind him. The emergence of a stage … Continue reading
Logos, Jerseys, Event Stage and Entertainment – Branding a Winter Classic in the Pacific Northwest
SEATTLE, WA – An evolving process since the event’s inception in Buffalo in 2008 is the way the event is marketed. What began as a game staged in the elements has evolved into a magnificent event with a well-planned lead-up … Continue reading
Kraken Goalie Gear – More Pizzazz for the 2024 Winter Classic in Seattle
SEATTLE, WA – At an early age, there was almost something about dressing up to play sports, not just the ball cap or the jersey, but the tools of the trade that made certain positions unique. Part of it might … Continue reading
Why Seattle as Site of the 2024 NHL Winter Classic?
SEATTLE, WA – Nearly a year ago at the Winter Classic in Boston, hockey fans awaited with great anxiousness the announcement of which city would be hosting the 2024 Winter Classic. As one of the game’s tentpole events since it’s … Continue reading
